20,000 plastic bottles are consumed globally every second. Since the 1960’s when plastic first began to see mass adoption, it’s gone on to establish itself as a cornerstone of our daily lives, and play a fundamental role in how we access water. Plastic began to gain popularity because it offers the most sought after luxury, that being convenience. It’s cheap, versatile, lightweight, and it paved the way for what’s now a nearly $300 billion industry: bottled water. As plastic-packaged water began to flourish, we weren’t all too aware of what repercussions may exist down the road. Any suggestions of potential risks were nothing more than hypotheticals, and before long, plastic was entrenched in our culture.

We have a much better understanding today of the impacts plastic has on our well-being, and unfortunately, the impacts are extreme and multi-leveled. Plastic is not only a major threat to our global environment, but directly to our personal health. The uncontainable microplastic remains are infesting all corners of our globe; our soil, water, air, wildlife, and discovered in March 2022, our blood. Chemicals used in the production of plastic bottles are those that mimic the estrogen hormone, and we’ve begun witnessing global trends in hormone-related complications at higher rates than ever, with researchers suggesting is most likely the result of plastics.

Over 380 million tons of plastic are produced every year, equal to the weight of our entire human population. Roughly 50% of that plastic is developed for a single-use, with the majority being used in the production of straws, bags, food containers, and plastic bottles. These products are intended for consumers, meaning the core driver of single-use plastic consumption is just that: consumers. We as consumers and our behavior are the ultimate variable determining how much single-use plastic is being produced.

We’ve seen no decline in plastic’s rising demand because consumers are still largely unaware of its implications, and because our culture is so accustomed to the use of plastic that the little awareness existing is not enough to impact our behavior.

Luma’s mission is to educate consumers on the implications of plastic, and to standardize the use of innovations that offer a better alternative by creating a shift in consumer culture. If we’re successful, we can revolutionize the way we access water, for the well being of our planet, our bodies, our future.